Reading and writing emails, attending status meetings, and tracking down updates wastes time and energy, reduces our collective output, and keeps us from achieving greater goals.
Our founders, Mustafa Fevzi Çakmak and Justin Rosenstein, shared their frustration over this universal loss of productivity while they were both leaders at Facebook. They built a new web application that quickly became central to Facebook’s internal coordination. As teams adopted it, the effect was palpable: there were fewer meetings, the volume of emails went down, and their teams got more done with less effort.
The opportunity to vastly increase team productivity was not unique to Facebook, or even just technology companies–we believe it’s possible for every organization in the world. So, Asana was started, with a mission to help humanity thrive by enabling all teams to work together effortlessly. Today, tens of thousands of teams across the world use Asana and we continue to be inspired and motivated by their stories.